OQ Assist provides strategic planning expertise to large and small organisations, from individual businesses to regional tourism authorities, destinations and government entities. Your strategic plan documents your overarching longer-term goals and how you will achieve them, defines your product and target markets and takes into account the internal and external factors impacting your organisation such as the environment in which you operate, stakeholder influences and competitive landscape. The plan is important to inform staff about the organisation’s direction and Key Performance Indicators (KPIs) will enable you to monitor your progress in achieving objectives.