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OQ Assist offers tourism and business services across regional Australia.

Based in Longreach Queensland, OQ Assist is a business unit of the Outback Queensland Tourism Association

OQ Assist specialise in creating bespoke business solutions. Our clients include local government, not-for- profit organisations, local tourism and event associations, tourism businesses and small to medium enterprises.

OQ Assist has a team of experts including tourism and event professionals, data and digital marketing specialists, web developers, business coaches and trade ready mentors. We pick the best team for the project and work together to create integrated business solutions that deliver customers and sales.

We are proud to offer a comprehensive range of services including research and data analysis, marketing and media management, content creation, website development, social media strategy, trade networking, event development, feasibility studies and investment attraction.

OQ Assist fees are customised to meet the client’s needs. We are pleased to submit quotes on a competitive tender process. We also provide services based on an indicative daily/hourly consultancy charge.

Our Services

OQ Assist offer a wide range of services

Tourism Management Plans

  • Strategic planning
  • Experience audits
  • Drive tourism
  • Special interest markets
         – paleo tourism, agri-tourism, etc

Industry Advocacy

  • With government agencies
  • Ministerial representation
  • Industry associations


  • Augmented/Virtual reality
  • Artificial Intelligence marketing
  • Big data and database marketing
  • Strategic partnerships

Investment Attraction & Development

  • Commercial partnerships & opportunities
  • Investment delegations
  • New product opportunities
  • Local government planning

Feasibility Studies & Business Planning

  • Feasibility studies
  • Developing business plans & cases
  • Workshop facilitation
  • Business auditing
  • Analysis of existing business plans

Marketing Content & Stories

  • Copywriting
  • Photography
  • Videography
  • Graphic design
  • Production management
  • Custom publishing (brochures)

Marketing & Media Management

  • Branding and Positioning
  • Campaign design
         – digital & agency based
  • Paid media & Advertising
  • Public Relations & Publicity
  • Crisis Communications
  • Famils/ Influencers
  • Press releases
  • eNews programs


  • Consumer research
         – qualitative & quantitative
  • Tourism industry research
  • Data management
  • Strategic analysis
  • Data interpretation

Trade Sales & Product Development

  • Trade networking
  • Coaching
  • Product packaging
  • Trade pricing
  • Trade representation
  • Sales representation
  • Itinerary building
  • Tour Guide & Story Telling programs

Digital Development

  • Developing WordPress Websites
  • Site reviews & redesigns
  • Marketing Automation systems
  • Mobile App Development

Social Media

  • Social Media Strategy
  • Social Media Listening
  • Social Media Management
  • Campaigns – Adwords & Cost per click


  • Event research & evaluation
  • Event promotion
  • Event co-ordination & management
  • Event Ticketing solutions

Grant Applications & Award Submissions

  • Government grant applications
  • Tourism award submissions
  • Private Foundation Grants

Industry Audits

  • Tourism, events, products
  • Visitor Information Centres
  • Workshop facilitation

Workforce Training and Education

  • Upskilling & mentoring
  • Hospitality
  • Accredited training
  • Digital skills

Visitor Information Centres

  • Accreditation advice
  • VIC Audits

Indigenous & Special Interest Tourism

  • Identification of opportunities
         — eg indigenous, paleo, fishing, bird watching, flying clubs
  • Industry liaison & consultation
  • Facilitation with community groups
  • Marketing plans
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Independent services that work in unison

OQ Assist has an extensive network to the right people and the right skills to deliver your project. If you need help to market your product, develop your event, redesign your website, up-skill your staff, improve your story telling or apply for grant funding, we can help.
Digital Services
Creative Strategy
Innovative Marketing
Training Services
Grant Funding
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  Let’s Work Together